Design Ethos

Why we use cellulose acetate, the world's finest eyewear material. 

1. Premium Quality

Cellulose Acetate is one of the highest quality materials for the construction of eyewear. We use premium Italian acetate from world leading manufacturer, Mazzucchelli, to ensure an unparalleled build quality.

2. Durability 

The tough cellulose structure of the material can withstand a great amount of wear and tear while maintaining its original shape and functionality, making it ideal material for everyday frames.

3. Vibrancy

Renowned for its rich, vibrant lustre, cellulose acetate is aesthetically one of the most beautiful eyewear materials, enabling us to develop a collection diverse in texture and transparencies with an impressive depth of colour.

4. Comfortability

Cellulose acetate is an extremely malleable material which makes it easy to adjust your frame for an individual and comfortable fit. It’s also hypoallergenic with an extremely lightweight, organic feel ensuring optimal comfort and wearability.

5. Renewable, Plant Based Material

Derived from natural cotton fibres and wood pulp, cellulose acetate is a renewable, non petroleum plant based plastic enabling us to create designs that you love, but do so in a way that respects our planet.